Last Updated: October 20, 2023, 18:48 IST
Apple iPhone gross sales in the course of the festive provides has been successful in India
Apple launched the iPhone 15 collection this 12 months which has allowed individuals to seize the older fashions at particular discounted costs.
Apple continues to make merry in India and many of the demand is coming for the older iPhone fashions within the nation as soon as once more. That’s proper, thousands and thousands of individuals have purchased the iPhone 14, iPhone and even the iPhone 12 fashions over the previous few weeks due to the particular festive on-line gross sales.
The particulars come through a report from Counterpoint Research that claims the iPhone gross sales crossed 1.5 million models in the course of the first week of the festive gross sales this 12 months that have been obtainable via Amazon and Flipkart.
It is obvious that the premium section is prospering within the nation and many individuals now aspire to purchase flagship telephones that value over Rs 40,000. The report additionally highlights that Apple noticed a number of iPhone fashions being picked up not like final 12 months when the iPhone 13 was the very best-vendor in the course of the festive gross sales.
The new iPhone 15 collection has launched this 12 months and it’s possible to assist Apple with a gross sales tab of over one million. But the enchantment of shopping for the older iPhone fashions is plain and as we see yearly, the pattern has continued this 12 months as nicely.
The new iPhones value over Rs 70,000 however majority of the Indian premium smartphone market sits someplace between Rs 40,000 to Rs 60,000 which brings the entire older iPhone fashions in play. Apple has clearly given retailers and sellers the liberty to supply reductions on these iPhones which not solely helps with clearing the inventory but additionally will get them additional moolah into the kitty.
This is a transparent win-win state of affairs for the corporate which has a powerful foothold within the premium area. But Apple isn’t the one beneficiary from these gross sales as Samsung has additionally managed to discover a house in the course of the festive bonanza, because the report factors out the Samsung Galaxy S21 FE seeing sturdy gross sales in the course of the interval. We’re positive to see the numbers of the brand new iPhone gross sales including as much as Apple’s quarterly figures when they’re launched within the coming months.
