When Brahmastra was launched with a lot fanfare in 2018, one anticipated the movie to be out a 12 months later. However, that didn’t occur as a result of heavy-obligation VFX and different elements. Then, the lockdown in 2020 performed spoilsport. It’s 2021 and surprisingly, the shoot remains to be not over. The filming was about to wrap up however sadly, lead actors Ranbir Kapoor and Alia Bhatt bought contaminated with Covid-19 one after one other. And then, most components of the nation went for one more spherical of lockdown because the circumstances started to extend.
However, although the shoot is but to be accomplished, the makers are already placing the promotional campaign collectively. In March 2021, Karan Johar’s Dharma Productions, which has produced Brahmastra, submitted a number of promos and creatives for certification to the Central Board of Film Certification (CBFC). Between April 1 and April 12, the CBFC passed all these promos with a ‘U’ certificates and no cuts.
The crew of Dharma Productions had submitted as many as 10 brief teaser cuts of Brahmastra and as many as 13 motion posters. Also, these teasers and motion posters have additionally been dubbed in different languages like Tamil, Telugu, Malayalam, and Bengali, which the CBFC has duly passed as effectively.
An business insider says, “The makers have a lot of exciting content and they’ll be revealing it bit by bit through these short teasers. Hence, they might go for an extended promotional campaign. Also, the motion posters will add to the buzz; some of them can be character-introducing motion posters, maybe one for each of the lead cast – Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Mouni Roy, Nagarjuna, and Dimple Kapadia.”
A commerce professional says, “The best part is that despite these delays, the interest towards the product has not waned. Brahmastra is still one of the most awaited films. And by dubbing the teasers in multiple languages, it’s clear that the makers want to ensure it creates buzz pan-India. Here’s hoping it makes it to cinemas soon, hopefully in 2021.”
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More Pages: Brahmastra Box Office Collection
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