New Delhi: It was 2020 when Saahil Krishnani launched Quan Yin Mediaworks Pvt Ltd or QY Mediaworks, an organization that was designed to supply digital advertising, promoting, media planning, social media, and influencer advertising. Despite being launched the identical 12 months which marked the arrival of the Covid-19 disaster and dealing with a number of different challenges, Saahil and his crew managed to ascertain QY Mediaworks as a pressure to reckon with within the media business.
Saahil was by no means any individual who would relaxation on his laurels or bask within the glory of his previous achievements. After establishing the muse for QY Mediaworks, Saahil has now realized his long-standing dream of producing movies. Right from a really younger age, Saahil was deeply captivated with movies and had the will to inform tales on celluloid. He spent the final a number of years doing intensive analysis on the movie business and now, he’s taking his first steps as a producer.
“In the last 2-3 years, the Hindi film industry was ridiculed, mocked and many confidently asserted that it will never be able to get back on its feet. The super success of ‘Pathaan’ has proved the naysayers wrong and shown that the craze of going to the theatres to watch a film will never die. If we give the audience the kind of content they like and want to see, they will definitely flock to the theatres to watch films. As filmmakers, the audience is our end consumer. We must work towards creating the kind of content that appeals to their taste and sensibilities”, says Saahil.
‘Pathaan’ has earned greater than 1000 crores worldwide and emerged as one of essentially the most commercially profitable movies of all time. The large success achieved by the movie has given the Hindi movie business a way of hope and nearly revitalized it. According to Saahil, the pan-India phenomenon can be price celebrating.
Elaborating on the identical, he says, “Today, the audience is least concerned about the language a film is made in. All they want to see is good content. While films like ‘RRR’, ‘KGF 2’ and ‘Kantara’ have been blockbusters, many regional films have also found widespread popularity through OTT platforms. Indian cinema is unique as this is one country where films are made in multiple languages. I strongly believe 2023 will be the year of Indian cinema.”
