Three out of each 4 individuals surveyed in India have ‘NoMoPhobia’ — the worry of being indifferent from their smartphones on account of low battery or different causes, a joint research by cell phone maker Oppo and market analysis agency Counterpoint mentioned on Friday.
According to the report, 65 p.c of smartphone customers surveyed expertise emotional discomfort—fearful or anxious, disconnected, helpless, worry of lacking out, nervous, unsafe—when their battery drains.
NoMoPhobia, quick for no cell phobia, refers back to the worry of, or anxiousness brought on by, not having a working cell phone.
Oppo India collaborated with Counterpoint to know trendy smartphone customers’ battery anxiousness ranges. The survey coated over 1,500 respondents in tier 1 and a few tier 2 cities.
(*3*) Oppo India Chief Marketing Officer Damyant Singh Khanoria mentioned.
The research discovered that 82 p.c of male customers really feel extra anxious in comparison with 74 p.c of feminine customers.
92.5 p.c of customers use energy saving mode on their cellphone and 87 p.c use their cellphone whereas it is getting charged.
About 42 p.c of respondents use smartphones most for leisure, the place social media is on the high. Around 65 p.c of customers sacrifice cellphone utilization to preserve battery whereas 82 p.c restrict their social media utilization.
“Our smartphones have become our personal universes that enable us to stay connected, personally and professionally, and also for entertainment. Consequently, many of us have developed a phobia of being without our phones.
“As a consequence, individuals typically really feel anxious on the thought of working out of battery and being unable to make use of their telephones. The feeling of low battery anxiousness is greater among the many working age group of 31 to 40 years adopted by the age group of 25 to 30 years,” Counterpoint Research Director, Tarun Pathak said.
