iPhone Market Share Falls Ahead of iPhone 13 Launch: TrendForce

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iPhone’s market share fell from second to fourth place globally within the second quarter of 2021, in keeping with a report by market analysis agency DevelopmentForce. The vital fall available in the market share, when in comparison with that of Q1 2021, is a end result of a decline in iPhone manufacturing. It additionally comes simply forward of the iPhone 13 launch that’s purported to happen later this month. With the iPhone happening to the fourth place, Samsung, Oppo, and Xiaomi managed to take the primary three locations within the international market, the agency mentioned.

According to the knowledge shared by DevelopmentForce, the iPhone market share dropped to 13.7 p.c within the second quarter. The agency mentioned that the quarterly complete iPhone manufacturing fell by 22.2 p.c quarter-on-quarter to 42 million models. The dip within the manufacturing was on account of the truth that the second quarter is the transition interval between final yr’s and this yr’s iPhone collection.

Apple can also be believed to proceed to have an antagonistic influence on its machine manufacturing within the second half of 2021 as a result of of the latest spike of COVID-19 instances in Malaysia and because of the ongoing chipset in addition to part shortages.

Nevertheless, the iPhone lineup is more likely to get some enhancements and attain the second place within the third quarter. DevelopmentForce additionally final month reported that Apple would preserve the pricing of its iPhone 13 collection at par with the iPhone 12 fashions to draw some clients.

In its newest report, DevelopmentForce talked about that the general international smartphone manufacturing fell by 11 p.c quarter-on-quarter within the second quarter to 307 million models. A year-on-year comparability, nonetheless, reveals a rise of round 10 p.c for the quarter.

The agency additionally famous that the worldwide manufacturing for the primary half of the yr got here to a complete of 652 million models, with a development price of 18 p.c in contrast with the primary half.

Samsung retained the primary participant by each quarterly and annual manufacturing within the second quarter. It hit the manufacturing mark of 58.5 million models, although its share declined 23.5 p.c quarter-on-quarter, DevelopmentForce mentioned.

After Samsung, Oppo got here in second place within the quarter. The manufacturing of the Chinese firm that comprise the information from its sub-brands Realme and Oppo declined by 6.6 p.c quarter-on-quarter to 49.5 million models.

Xiaomi got here third with its smartphone manufacturing that got here to 49.5 million models within the second quarter. The manufacturing knowledge contains units from Redmi, Poco, and Black Shark, alongside Mi fashions that dropped to 2 p.c quarter-on-quarter.

The fifth place was taken by Vivo within the second quarter that additionally confronted a quarter-on-quarter drop of 8.1 p.c in its manufacturing within the quarter to 34 million models that additionally embody units from iQoo.

DevelopmentForce mentioned that India’s latest COVID-19 surge affected the manufacturing of and gross sales performances of Oppo, Xiaomi, and Vivo within the second quarter.

Market share and manufacturing quantity of high six smartphone distributors in Q2 2021
Photo Credit: DevelopmentForce

 

The report by DevelopmentForce additionally famous that whereas LG exited the market in April, it produced 9.4 million models this yr and had a market share of one p.c. The closure of LG’s cell phone enterprise could assist Samsung, Lenovo, and different manufacturers in North America to broaden their presence, whereas Lenovo and Xiaomi are anticipated to be the 2 key beneficiaries of the exit in Latin America, the agency mentioned.

DevelopmentForce additionally corrected its earlier annual estimation of 1.36 billion models with a year-on-year development price of 8.5 p.c to the present model of 1.345 billion models with a year-over-year development of 7.3 p.c in 2021.

“Going forward, one of the two main focuses of observation will be on whether the pandemic will cause a further decline in smartphone sales. For instance, while Europe and the US are currently experiencing a resurgence of infections, Southeast Asian countries have also been unable to subdue the most recent outbreaks. In addition, the pandemic continues to pose a risk to the smartphone supply chain,” the agency mentioned.


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