Tata Group bagged the title rights for Women’s Premier League.
Tata Group on Tuesday bagged the title rights for the inaugural Women’s Premier League starting in Mumbai on March 4.
“I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level,” BCCI secretary Jay Shah tweeted.
The financials of the deal was not revealed.
A BCCI supply informed PTI that Tata has secured the rights for 5 years. The Indian multinational conglomerate had final 12 months changed Vivo because the title sponsor for the Indian Premier League.
The first version will likely be performed in Mumbai throughout two venues — Brabourne Stadium and D.Y. Patil Stadium.
The sale of media rights had fetched the BCCI ₹951 crore and the 5 groups had been offered for ₹4,700 crore.
At ₹3.40 crore, Indian opener Smriti Mandhana was the costliest purchase on the public sale held earlier this month.
