New Delhi: Google-owned YouTube’s new boss Neal Mohan on Wednesday wrote his first letter to creators, supporting their success and serving to them make more cash, together with constructing for the YouTube of the longer term.
Mohan, who changed YouTube’s long-time CEO Susan Wojcicki final month, mentioned they’re offering extra alternatives for creators outdoors of adverts by increasing “our subscriptions business, investing in shopping, and continually improving our paid digital goods offerings”.
“More than six million viewers paid for channel memberships on YouTube in December 2022 — an increase of over 20 per cent from the prior year,” Mohan mentioned.
This yr, Mohan mentioned he’ll meet much more creators in particular person and listening to “how we can support them on YouTube”.
“Creator feedback is a key part of how we develop products, like a feature that lets creators reach new audiences by adding language tracks to their videos,” he famous.
Mohan mentioned the corporate is investing within the options and experiences that may make YouTube an amazing residence for viewers and creators now and sooner or later, from doubling down on streaming and linked TV to unlocking unparalleled artistic potential.
