Viacom18’s model ambassador
Mahendra Singh Dhoni
India’s most celebrated cricket captain and four-time IPL-winning skipper to amplify the community’s digital proposition
Viacom18 introduced India’s most celebrated cricket captain and four-time IPL-winning skipper MS Dhoni as their Brand Ambassador. Dhoni will amplify the community’s imaginative and prescient for making stay sports activities viewing synonymous with digital.
Dhoni, one of the vital revered gamers in world cricket, will work with Viacom18 to make digital the popular platform for followers to observe their favorite sport. The Chennai Super Kings icon will take part in a number of community initiatives featured on the JioCinema, Sports18 and his social media accounts. Fondly identified as ‘Thala’, he’ll characteristic in JioCinema’s upcoming TATA IPL marketing campaign.
“I truly believe that watching sports is best enjoyed when you can catch your favourite action on-the-go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer,” mentioned MS Dhoni. “JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.”
“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” mentioned Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”
“The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings,” mentioned MS Dhoni’s Manager (Midas Deals), Swaminathan Sankar. “Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.”
The 2023 season of TATA Indian Premier League ideas off March 31 with defending champions Gujarat Titans taking up MS Dhoni-led Chennai Super Kings on the Narendra Modi Stadium in Ahmedabad. All matches shall be stay on JioCinema for no value this season. In addition, JioCinema will supply 4K feed, multi-language and multi-cam presentation, interactivity via stats pack and Play Along characteristic for over 700mn+ web customers via the 2023 version of TATA IPL.
JioCinema, which is accessible to Jio, Airtel, Vi, and BSNL subscribers, is live-streaming all of the Women’s Premier League matches in 5 languages, together with English, Hindi, Tamil, Telugu and Kannada.
Viewers can proceed to observe their most popular sports activities by downloading JioCinema (iOS & Android). For the newest updates, information, scores, and movies, followers can comply with Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
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