New Delhi: Meta Platforms Inc is exploring plans to launch a brand new social media app in its bid to displace Twitter because the world’s “digital town square”. Meta’s app will likely be based mostly on a decentralized framework like Mastodon, a Twitter-like service that was launched in 2016 and now has about 2 million month-to-month energetic customers. “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests,” a Meta spokesperson advised Reuters in an emailed assertion.
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It was not instantly clear when Meta would roll out the brand new app. Meta, which noticed person progress growth after the acquisition of Instagram and WhatsApp within the early 2010s, has of late confronted intense competitors from Chinese short-video app TikTookay. Meta’s month-to-month energetic customers for its household of apps grew 4.2% within the December 2022 quarter, in contrast with 8.8% progress a yr earlier.
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“It is a strategy to dominate all spaces under the social media and have offerings that cover all use-cases and demographics,” mentioned Jehil Thakkar, Partner, Deloitte India.
