Delhi Belly director Abhinay Deo creates ad film for Unacademy’s campaign “The Greatest Lesson” with Sachin Tendulkar : Bollywood News – Bollywood Hungama

March 8, 2021

Abhinay was one of many few filmmakers to make a path breaking cult film like Delhi Belly which was method forward of its time and which unanimously received the hearts of each the critics and the viewers. Once once more the director has created one other milestone by creating a brand new, ad campaign known as ‘The Greatest Lesson’ for Unacademy, an e-studying web site.

Known as ‘The God of Cricket’, Sachin Tendulkar, who is part of the campaign illustrates the relentless human spirit in its pursuit of excellence. The two-minute TVC showcases a nostalgic chapter of overcoming failure while maneuvering the ‘never give up’ spirit. The TVC additionally portrays a motivational lesson of silence, hardwork and perseverance contributing into attaining success. Further, the campaign additionally underlines the truth that failure ought to by no means be forgotten however embraced and utilized to work in the direction of your targets.

Abhinay Deo, creator of the TVC, mentioned “One seldom gets a chance to make a poignant film like the current “Unacademy” TVC which facilities across the idea of not ever giving up within the face of adversity and victory shall be yours.. and who higher than the god of cricket Sachin Tendulkar to be the face of such a robust message to the youth of immediately.”

“An excellent piece of communication from the Lowe Bangalore artistic group and an excellent enthusiastic and supportive shopper was an awesome begin for me and my group to sieve by way of 1000’s of hours of footage of the grasp blaster’s numerous innings proper from his first one to the final and put collectively an edit which might do justice first to the model message and second to a lifetime of laborious work and achievements of 1 the best cricketers on this planet. All I can say is an enormous thanks from me and my complete group at RDP to all those that have helped to make this film and to all those that have appreciated it,” he added.

The efforts of the team have been applauded by notable cricketers like Virendra Sehwag, Harsha Bhogle, V.V.S Laxman along with renowned bollywood actresses Shraddha Kapoor and Disha Patani.

Meanwhile, Abhinay is gearing up for his next feature film Aankhen 2 with Mr. Amitabh Bachchan.