RuPay Prime Volleyball Season 2 Witnesses 55 Percent Increase in TV Viewership

With an thrilling 15-point format, improvements like tremendous serves and tremendous factors, star-studded groups, and a plethora of celebrities together with southern movie superstars Vijay Deverakonda, Kalyani Priyadarshan and sporting royalty like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy, Ashwini Ponnappa, Sajan Prakash in assist, Season 2 of the RuPay Prime Volleyball League powered by A23 proved to be an incredible success, with a 55 per cent enhance in TV viewership.

The RuPay Prime Volleyball League Season 2 that includes the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors was aired on Sony Sports Network in English, Hindi, Tamil, Telugu, and Malayalam in the Indian subcontinent and globally on Volleyball World. The complete cumulative TV viewership throughout all matches and highlights for the Season 2 of the RuPay Prime Volleyball League reached 206 million, as in comparison with 133 million from Season 1.

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Interestingly, the league garnered nearly equal curiosity from feminine audiences with the gender cut up between Men and Women TV viewers being 58:42, showcasing a rising curiosity amongst ladies in the game of volleyball.

Here are some key figures:

1) Reach

Season 1: 31 Million

Season 2: 92 Million

Increase in Reach: 196%

2) Engagement

Season 1: 0.85 Million

Season 2: 5.1 Million

Increase in Engagement: 500%

3) Impressions

Season 1: 38 Million

Season 2: 371 Million

Increase in Impressions: 876%

4) Views

Season 1: 12 Million

Season 2: 113.9 Million

Increase in Views: 849%

Season 2 of RuPay Prime Volleyball League was carefully adopted by individuals from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia amongst different nations. The key demographic of 18-34 was essentially the most engaged group on social media for season 2 with over 40 per cent participation.

Tuhin Mishra, Managing Director, Baseline Ventures and co-founder of the RuPay Prime Volleyball League expressed delight with the extraordinary success. (*2*)

The RuPay Prime Volleyball League powered by A23 was telecast LIVE on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi), Sony Sports Ten 4 (Tamil & Telugu) & Sony Sports Ten 2 (Malayalam) channels in India, and was streamed on Volleyball World TV outdoors the Indian subcontinent.

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