IPL 2023 opening day watched by 140 million viewers, 47% growth in consumption: Disney Star

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IPL 2023 opening day watched by 140 million viewers, 47% growth in consumption: Disney Star


Image Source : PTI IPL 2023 opening day garners enormous viewers curiosity

The Indian Premier League 2023 returned to its previous dwelling and away format as 10 groups are having a crack at one another for the coveted trophy. The opening day of the match witnessed defending champions Gujarat Titans beating four-time winners Chennai Super Kings on the Narendra Modi Stadium in Ahmedabad. Notably, in keeping with Disney Star, the primary day of the 52-day occasion witnessed 140 million viewers tuning into their TV units and watching the sport in addition to the opening ceremony.

Star Sports has tv rights for the match they usually launched a press release informing in regards to the viewership on the opening day. The day additionally witnessed 10.5 billion minutes of reside broadcast on TV, which is a 47 per cent growth in comparison with final yr’s first day.

“We are humbled by the overwhelming response that #IPLonStar has received from fans across the country. The massive growth in viewing time is a testament to the success of our campaign, focus on building the virtues of Star Sports’ broadcast, the continuing dominance of linear television as the preferred platform for uninterrupted viewing of live cricket, and most of all, the deep relationship we share with cricket fans,” stated Sanjog Gupta, Head-Sports, Disney Star.

“This also reiterates the popularity of TATA IPL as the premier cricket tournament in the world. We will continue to stay committed in our endeavour to serve fans through the power of storytelling, best-in-class coverage and customisation at scale,” he added.

Gujarat Titans began their IPL 2023 marketing campaign simply as they completed in the earlier season as they defeated Chennai Super Kings in the opening match on Friday. In the sport performed on the Narendra Modi Stadium, Ahmedabad, Gujarat beat Chennai by 5 wickets. Batting first in the match, CSK scored 178 runs dropping 7 wickets. In response, Gujarat chased down the goal in the final over with 5 wickets in hand.

Earlier, in this match, Gujarat received the toss and opted to bowl. Coming to bat first, CSK scored 178/7, Ruturaj Gaikwad performed a wonderful inning of 92 runs for CSK. On the opposite hand, 23 runs got here off the bat of Moeen Ali and skipper MS Dhoni performed an unbeaten 14-run inning in the tip. When it involves Gujarat, Mohammed Shami, Alzarri Joseph and Rashid Khan took two wickets every from their aspect and Joshua Little acquired a wicket.

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