Meet Fedha, the AI Generated News Presenter Unveiled in Kuwait

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Meet Fedha, the AI Generated News Presenter Unveiled in Kuwait


Last Updated: April 11, 2023, 01:54 IST

Fedha’s preliminary 13-second video generated a flood of reactions on social media, together with from journalists. (Image: AFP)

The web site is affiliated with the Kuwait Times, based in 1961 as the Gulf area’s first English-language each day

A Kuwaiti media outlet has unveiled a digital information presenter generated utilizing synthetic intelligence, with plans for it to learn on-line bulletins.

“Fedha” appeared on the Twitter account of the Kuwait News website on Saturday as an image of a woman, her light-coloured hair uncovered, wearing a black jacket and white T-shirt.

“I’m Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer? Let’s hear your opinions,” she stated in classical Arabic.

The web site is affiliated with the Kuwait Times, based in 1961 as the Gulf area’s first English-language each day.

Abdullah Boftain, deputy editor in chief for each retailers, stated the transfer is a check of AI’s potential to supply “new and modern content material”.

In future Fedha could adopt the Kuwaiti accent and present news bulletins on the site’s Twitter account, which has 1.2 million followers, he said.

“Fedha is a popular, old Kuwaiti name that refers to silver, the metal. We always imagine robots to be silver and metallic in colour, so we combined the two,” Boftain stated.

The presenter’s blonde hair and light-coloured eyes mirror the oil-rich nation’s numerous inhabitants of Kuwaitis and expatriates, in keeping with Boftain.

“Fedha represents everybody,” he said.

Her initial 13-second video generated a flood of reactions on social media, including from journalists.

The rapid rise of AI globally has raised the promise of benefits, such as in health care and the elimination of mundane tasks, but also fears, for example over its potential spread of disinformation, threat to certain jobs, and to artistic integrity.

Kuwait ranked 158 out of 180 countries and territories in the Reporters Without Borders (RSF) 2022 Press Freedom Index.

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(This story has not been edited by News18 workers and is revealed from a syndicated information company feed)



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