Bruce Lee Estate partners with NFT-driven video platform Shibuya for Web3 presence

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Bruce Lee Estate partners with NFT-driven video platform Shibuya for Web3 presence


Image Source : FREEPIK Bruce Lee Estate partners with NFT-driven video platform Shibuya for Web3 presence

The Bruce Lee Estate has partnered with Shibuya, an NFT-driven video platform, to create a Web3 presence for the late martial artist and actor. In a traditional video interview clip shared on social media, Lee transforms from stay footage into an anime-style rendition. An open version Ethereum NFT known as “House of Lee: Genesis” has been made out there by Shibuya.

The hand-drawn paintings of Lee is created by Emily “pplpleasr” Yang and was designed in collaboration with Shannon Lee, Bruce Lee’s daughter and the founder and president of the Bruce Lee Estate. The NFT is being bought for 0.008 ETH every or round $15 and is billed as a “ticket to the House of Lee.” The mint ends on Friday, and no additional plans for the NFT’s utility or future have been disclosed.

This launch marks the primary stage in an ongoing Web3 collaboration between Shibuya and the Bruce Lee Estate. While Shibuya has beforehand targeted on creating unique video collection that enable NFT holders to have a say within the manufacturing course of, it’s unclear whether or not they plan to observe the same mannequin with Bruce Lee content material. 

Open version NFTs have grown in reputation in latest months resulting from their usually reasonably priced costs and using gamification methods to incentivize collectors to buy and even burn a number of editions for rewards. The teaser clip of the Bruce Lee NFT has already demonstrated that Shibuya is engaged on Bruce Lee animation, and the clip will likely be displayed on a Times Square video billboard in New York City in the course of the NFT.NYC convention. Further particulars on the continuing collaboration between Shibuya and the Bruce Lee Estate are but to be introduced.

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