Last Updated: April 22, 2023, 14:05 IST
Apple CEO Tim Cook on his India go to, for the Apple Store launch in Mumbai and Delhi.
As per the report, the Silicon Valley big should deal with aftercare for the Indian market, particularly at inexpensive costs
Apple opened its first two company-owned shops in India in Mumbai and Delhi this month, resulting in pleasure amongst shoppers.
With CEO Tim Cook attending the opening occasions, the behemoth grabbed headlines however a contemporary survey has revealed that one of the commonest complaints acquired from shoppers over the past three years has been the standard of Apple merchandise and their excessive value of service in case a difficulty is confronted.
The survey revealed that the issues included battery discharge, show damages, and wonky charging equipment amongst different points.
“Nearly 3800 Apple gadget house owners among the many 11,269 who responded […] had some difficulty with a lower than 3-year-old gadget with widespread points being fast battery discharge, show display screen injury and battery heating,” said the report.
It is, however, likely that as Apple stores open, many of these consumers will walk in there with a defective product or a service request, something that Apple must plan to address to build consumer trust in India.
Another major issue that LocalCircles has reported in the past as a top consumer concern in India is high cost of device service and repair with most brands.
The report says it found that 2344 Apple device users had given feedback in a Right to Repair study, in 2022. Close to half of these had a less than three-year-old Apple device needing repair and said they found it cost prohibitive to repair it through Apple and its partners.
“22% didn’t have the need for device repair, 19% did not check repair costs through Apple and got it done locally while only 10% said they found Apple repair costs to be reasonable,” stated the report.
As per the report, the Silicon Valley big should deal with aftercare for the Indian market, particularly at inexpensive costs.
“The extra essential side from a client standpoint although is the product high quality, reliability, service response and repair affordability on Apple merchandise. This is an space that wants speedy consideration of Apple because the survey finds {that a} sizable % of Apple shoppers have been going through points with their lower than 3 12 months outdated gadgets and lots of discover Apple restore value unaffordable and therefore resort to native repairs,” the survey said.
In summary, while 30 per cent of Apple consumers are likely to visit company and franchise stores and make purchases there, 44 per cent of them say they currently visit the stores to see products but buy locally with a dealer nearby or via ecommerce platforms.
As mega Apple stores now become available in India, it is likely that they will lead to more consumers making the purchase in these stores. However, given the time it has taken Apple to open these two stores, Apple sales in smaller cities in India is likely to continue as is till an Apple store arrives in these cities.
About the survey
To understand how Apple consumers purchase the company’s products and are likely to along with key issues they have faced with less than 3-year-old Apple products, LocalCircles conducted a national survey which received over 22,000 responses from Apple product consumers located in 271 districts of India. Of the respondents, 63 per cent were men while 37 per cent were women. Apart from this, 47 per cent respondents were from Tier 1, 35 per cent from Tier 2 and 18 per cent respondents were from Tier 3, 4 and rural districts.
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