Some area of interest classes might proceed to carry out properly regardless of general weak point.
The market witnessed a dip in shipments throughout all main OEMs after registering a robust first quarter final yr, in line with Counterpoint Research.
Smartphone shipments within the US declined 17 per cent (on-year) within the first quarter however Apple elevated its market share to 53 per cent from 48 per cent in Q1 2022, a report has proven.
The market witnessed a dip in shipments throughout all main OEMs after registering a robust first quarter final yr, in line with Counterpoint Research.
“Persistent inflation and an unsure financial outlook are inflicting customers to carry off on new gadget purchases, leading to decrease improve charges and fewer gadget gross sales, particularly within the pay as you go section,” said research analyst Matthew Orf.
While prepaid brands saw significant YoY declines in shipments, there were some silver linings.
“Samsung’s Galaxy S23 shipments were up double digits YoY while the Galaxy A14 5G performed exceptionally well in prepaid. The gap between low-end and premium devices seems to be widening, creating a vacuum in the mid-range device category,” stated senior analyst Maurice Klaehne.
Some area of interest classes might proceed to carry out properly regardless of general weak point.
“For occasion, there’s quite a lot of pleasure round foldables this yr as extra OEMs leap onto the bandwagon, which can stir demand for premium gadgets,” said associate research director Hanish Bhatia.
The uncertain economic outlook forced consumers to hold off on new device purchases in Q1.
“We expect the incumbent postpaid players to increase promotional activity during the second half of the year to combat cable MVNOs, which saw higher net additions than the Big 3 during the quarter, a first for the US market,” stated Director of North America Research, Jeff Fieldhack.
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