New Delhi: French luxurious vogue home and beauty large Dior is doubling down on its relationship with Johnny Depp, reviews ‘Variety’.
Having stood by the star even when he confronted uneven PR waters amid his authorized battle with ex-wife Amber Heard, Dior has now signed Depp to an enormous deal, marking it the most important males’s perfume pact ever, ‘Variety’ provides.
Sources quoted by ‘Variety’ peg the three-year deal at upwards of $20 million, which eclipses Robert Pattinson’s $12-million deal to function spokesperson for Dior Homme and Brad Pitt’s $7-million pact to advertise Chanel No. 5.
A supply aware of the perfume trade advised ‘Variety’ that almost all A-listers with perfume offers pull in round $2 million to $4 million per yr, akin to Chris Pine, whose cope with Armani is valued at $4 million a yr for over three years.
Since 2015, the ‘Pirates of the Caribbean’ star has served because the face of Dior Sauvage, with an advert marketing campaign that leaned into his picture as a wild rocker, based on ‘Variety’.
The firm was beneath stress to drop Depp after a U.Ok. courtroom dominated in opposition to him in his 2020 libel go well with in opposition to ‘The Sun’ over its description of him as a “wife beater” on the subject of Heard.
But Depp’s marketability improved dramatically final yr after he prevailed in a intently watched defamation trial in opposition to Heard, and Dior Sauvage gross sales skyrocketed. Bernard Arnault, CEO of Dior’s mother or father firm LVMH, even cited the “image of Johnny Depp” as one of many foremost the explanation why the cologne had been “a remarkable success”.
