Leading carmaker Hyundai Motor India Ltd. has all the time been on the forefront of selling Road Safety in India. As a part of the corporate’s international imaginative and prescient of ‘Progress for Humanity’, Hyundai Motor India has sought to facilitate a significant connection with its clients and different stakeholders. This consists of prioritising ‘Road Safety’ by treating it as a core focus space.
For this version of its #BeTheBetterGuy highway security initiative, Hyundai Motor India in partnership with Zee Media, lately carried out an informative on-ground session with the Regional Transport Office in Gautam Buddh Nagar to unfold consciousness on the significance of following security measures amongst each the brand new drivers and present drivers. The occasion was carried out on the premises of Noida RTO.
At least one out of 10 folks killed on roads the world over is from India, in response to the World Health Organization report. In 2021, over 4.12 lakh highway accidents had been reported within the nation, wherein greater than 1.53 lakh folks misplaced their lives and over 3.84 lakh had been injured, in response to the info compiled by the Transport Research Wing of the Ministry of Road Transport and Highways. To impart the significance of being a safer driver on the highway, the session noticed participation from senior officers of the Noida RTO who shared their insights on enhancing driving habits and the criticality of adherence to highway security guidelines. The session additionally noticed members being quizzed on the assorted highway indicators, information of which is essential to being a greater driver.
In the session, it was famous that highway infrastructure within the nation had improved by leaps & bounds and that the federal government had launched strict rules pertaining to highway security, nevertheless there have been inroads nonetheless to be made when it got here to enforcement. Besides, many of the automobiles right this moment have superior security options as properly. However, the very fact of the matter is that most individuals both don’t know the foundations or don’t observe the foundations correctly. So, #BeTheBetterGuy’s informative on-ground session sought to unfold consciousness about these guidelines.
With #BeTheBetterGuy road-safety initiative, Hyundai Motor India significantly goals to focus on the millennial technology within the nation and thru them create a ‘Chain-of-Change’ on Indian roads.
About #BeTheBetterGuy
Hyundai Motor India had began its #BeTheBetterGuy highway security initiative in 2016 to drive dwelling the significance of secure driving habits and make Indian roads safer for all customers. This marketing campaign seeks to deliver a couple of constructive change by way of progressive and interesting content material throughout platforms.
#BeTheBetterGuy is an initiative that highlights the significance of following measures pertaining to highway security, religiously.
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