Apple’s AR headset may retail at a premium value. (Image Credit: De Rosa)
Apple seems to have registered its ‘xrOS’ wordmark. xrOS is more likely to be the interface working on Apple’s blended actuality headset.
Over the course of the previous few years, rumors about Apple’s blended actuality headset have picked up—and now, as WWDC 2023 approaches, Apple seems to have registered its ‘xrOS’ wordmark. xrOS is more likely to be the interface working on Apple’s blended actuality headset.
According to 9to5Mac, Apple utilized for a wordmark with the identical identify after registering the trademark earlier this yr. Apple, identified for its discretion, reportedly filed for the wordmark via a shell firm in New Zealand. In reality, Apple used the identical firm to file the xrOS trademark again in January.
For these unfamiliar, a wordmark is basically a kind of brand utilized by manufacturers to advertise merchandise within the public area. Apple usually opts for the well-known San Francisco typeface, created by the corporate itself, and this time isn’t any completely different. It aligns with different Apple wordmarks akin to iOS, iPadOS, and MacOS.
In a report final yr, Bloomberg talked about that Apple is adopting xrOS because the identify for its mixed-reality software program interface that powers the headset. With Apple’s shell firm making use of for the trademark and securing rights to make use of the wordmark, it’s seemingly that Apple has settled on the identify xrOS.
As WWDC 2023 attracts nearer, rumors counsel that the launch of Apple’s AR/MR headset might happen through the occasion. However, within the current previous, analysts, together with Ming-Chi Kuo, expressed their perception that Apple isn’t overly optimistic concerning the announcement of the headset. They consider Apple is aiming to recreate the extent of affect achieved with the iPhone launch and, consequently, the announcement could also be delayed by 1-2 months to mid-to-late Q3 2023.
Kuo additionally identified that the anticipated yield of the product could also be decrease than initially anticipated, resulting in a delay in mass manufacturing for meeting. Kuo estimates that shipments for this yr will vary between 2 to three lakh items, considerably decrease than the market consensus of 5 lakh items or extra.
