LinkedIn Introduces AI Copy Suggestion Feature For Ad Creatives

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LinkedIn Introduces AI Copy Suggestion Feature For Ad Creatives


New Delhi: Professional social networking platform LinkedIn has launched an AI-generated Copy Suggestions device that makes use of generative AI to create high-performing intro textual content and headlines for advert creatives by leveraging knowledge from an advertiser’s LinkedIn Page.

“We’re developing AI-generated Copy Suggestions that use advanced OpenAI GPT models to leverage data from your LinkedIn Page and Campaign Manager settings, like objective, targeting criteria, and audience, to suggest ad headlines and copy to help you jumpstart your campaigns,” LinkedIn stated in a weblog put up.

The firm is rolling out this characteristic in a pilot in North America in English and plans to extend performance, languages, and availability within the coming months.

The new AI device will provide as much as 5 headlines and advert copy suggestions in Campaign Manager that customers can edit to align with their model’s voice.

“AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters-continuing to produce memorable campaigns and building your brand,” Abhishek Shrivastava, VP of Product at LinkedIn, stated.

Earlier this week, LinkedIn launched its identification verification characteristic for Indian customers.

“Having an ID verification means that the individual’s government-issued ID is verified by one of LinkedIn’s verification partners,” Ashutosh Gupta, Country Manager at LinkedIn India, stated in a weblog put up.

In India, HyperVerge, a third-party identification verification service that makes use of DigiLocker — an internet pockets for Indian government-issued IDs just like the Aadhaar Card — handles ID verification.





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