EA has break up into two entities. (Image: EA)
Electronics Arts (EA) is present process an inside restructuring, with the corporate dividing into two separate entities: EA Sports and EA Entertainment.
Electronics Arts (EA) is present process an inside restructuring, with the corporate dividing into two separate entities—EA Sports and EA Entertainment.
EA CEO, Andrew Wilson mentioned that the corporate is gearing up for the “next step of our strategy by aligning our studios into two organizations that report to me—EA Entertainment and EA SPORTS.”Â
He added that this division will assist the group “to empower our studio leaders with more creative ownership and financial accountability to make faster and more insightful decisions around development and go to market strategies.”
Wilson notes that EA Entertainment will work on owned IP, together with some “beloved blockbuster franchises,” in addition to others via licensed IP collaborations. EA has a number of IPs such because the Star Wars Jedi video games and the Mass Effect sequence, to call a couple of.
Given the change in naming, it seems that EA could also be contemplating enlargement past gaming via this restructuring. They might even use present IPs to enterprise into creating films and TV exhibits—a pattern not too long ago popularized by Sony with The Last of Us TV present on HBO and the film Uncharted, starring Tom Holland.
On the opposite hand, EA Sports will proceed to supply uber common titles like EA SPORTS FC (beforehand FIFA), UFC and the Madden video games.
Simply put, all non-sports activities associated IPs, together with these like Sims, Battlefield and Apex Legends, will fall below the EA Entertainment umbrella, with Laura Miele because the president, Vince Zampella because the lead for studios, Samantha Ryan main way of life franchises and single-participant experiences and Jeff Karp main cell.
For EA Sports, Cam Weber would be the president. “With expanded business ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems,” CEO Andrew Wilson mentioned.
