WhatsApp Business Users Jump Four-fold In Three Years, Says Meta CEO Mark Zuckerberg – News18

Meta Platforms’ WhatsApp Business utility is now catering to greater than 200 million customers on its platform, a 4-fold leap from about three years in the past, chief Mark Zuckerberg mentioned on Tuesday.

The improve in person base comes as Meta shifts focus to the event of enterprise messaging, as an unsure economic system slows down its core promoting enterprise.

Meta mentioned it could shortly start testing options that can assist small companies run adverts that click on to the messaging platform with out the necessity for a Facebook account.

Small and medium companies would have the ability to ship personalised messages similar to appointment reminders and updates on a vacation sale to their clients for a price.

Meta has been working to monetize its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees enterprise messaging as the corporate’s subsequent pillar.

In associated information,  Meta Platforms on Monday launched Meta Quest+, a subscription-based mostly service for its digital actuality (VR) headsets to form a nascent however excessive-funding market.

Mark Zuckerberg, in a broadcast channel on social media app Instagram, mentioned the Meta Quest+ subscription will probably be obtainable from Monday at $7.99 per thirty days, or $59.99 yearly, for its Quest 2, Pro and shortly for Quest 3.

Meta in March had minimize the costs of its headsets as its daring bets on the metaverse did not make an enormous splash.

The social media firm’s flagship VR headset Meta Quest Pro is presently priced at $999.99, down from its launch worth of $1,499.99, and Quest 2 is being offered for $299.99, in keeping with Meta’s web site.

(This story has not been edited by News18 workers and is printed from a syndicated information company feed – Reuters)