BREAKING: Zee Studios plan to release Salman Khan’s Radhe – Your Most Wanted Bhai on ZeePlex within a month of theatrical release : Bollywood News – Bollywood Hungama

March 17, 2021

During pre-Covid instances, all Bollywood movies mandatorily adopted the eight-week rule when it got here to digital release. In different phrases, a movie may release on an OTT platform solely after 8 weeks of its theatrical release. Post-lockdown, the filmmakers nonetheless have been demanding for shortening of this window. The multiplexes, naturally, have thwarted this concept as they really feel it might eat into their enterprise. Interestingly, all of the Hindi movies which have launched in cinemas since November have nonetheless adopted the outdated directive. Meanwhile, the South makers have efficiently modified the principles. Vijay’s tremendous-hit movie, Master, launched within 16 days on Amazon Prime. The Telugu Christmas hit, Solo Brathuke So Better (2020), arrived on the pay-per-view platform ZeePlex within a week of its theatrical release, sending shockwaves within the commerce.

Meanwhile, the brand new poster of the Salman Khan starrer Radhe – Your Most Wanted Bhai was unveiled on Saturday March 13 and it bears the brand of ZeePlex. This author reached out to Shariq Patel, Chief Business Officer, Zee Studios which has backed Radhe – Your Most Wanted Bhai and requested him if he plans to carry the actioner on the PVOD (premium video on demand) platform after a month. Zee’s earlier movie, Suraj Pe Mangal Bhari, had equally launched on ZeePlex a month after its theatrical run. To which, Shariq mentioned, “No, not one month, we are looking at releasing Radhe – Your Most Wanted Bhai earlier on ZeePlex. What that window would be is something that we haven’t decided yet. But yes, we definitely plan to bring Radhe – Your Most Wanted Bhai within a month of its theatrical release on ZeePlex.”

With the rise in Coronavirus circumstances in India as soon as once more, particularly in a metropolis like Mumbai, the 50% occupancy rule in cinemas in some main state would possibly proceed until Eid. So will a massive movie like Radhe – Your Most Wanted Bhai release regardless of this restriction? To which, Shariq Patel states, “Yes, we’ll release Radhe – Your Most Wanted Bhai on Eid despite theatres running at 50% occupancy. Unless and until there’s a severe lockdown being enforced, I don’t see ourselves making any changes to the release plan right now. However, we are 2 months away and with the way the vaccination drive is picking up, I am hopeful that the restrictions would generally ease up in the weeks to come.”

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