This Canadian Media Giant Has Stopped Advertising On Facebook, Instagram: Here’s Why – News18

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This Canadian Media Giant Has Stopped Advertising On Facebook, Instagram: Here’s Why – News18


Google and Meta beforehand stated they’d block entry to information articles in Canada if the laws is handed.

Telecom and media agency Quebecor stated on Wednesday it should pull its adverts from Facebook and Instagram, following Meta Platforms’ determination to cease entry to information on each the social media platforms in Canada.

Telecom and media agency Quebecor stated on Wednesday it should pull its adverts from Facebook and Instagram, following Meta Platforms’ determination to cease entry to information on each the social media platforms in Canada over a legislation requiring funds to native information publishers.

The “Online News Act”, or House of Commons invoice C-18, launched in April final 12 months laid out guidelines to pressure firms akin to Meta and Alphabet-owned Google to barter business offers and pay information publishers for his or her content material.

Google and Meta beforehand stated they’d block entry to information articles in Canada if the laws is handed.

Quebecor, which additionally owns media retailers and newspapers, didn’t instantly reply to a request for touch upon how a lot it spends on commercials on Facebook and Instagram.

Meta didn’t instantly reply to a request for remark.

Canada’s media business has referred to as for tighter regulation of web giants to permit information companies to recoup monetary losses suffered within the years that Facebook and Google gained a better share of the internet marketing market.

(This story has not been edited by News18 workers and is printed from a syndicated information company feed – Reuters)



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