Amazon Prime Video to co-produce Akshay Kumar starrer Ram Setu : Bollywood News – Bollywood Hungama

March 17, 2021

In a landmark transfer for its India operations, Amazon Prime Video has introduced its affiliation with the upcoming Hindi film Ram Setu as a co-producer alongside Cape of Good Films, Abundantia Entertainment, and Lyca Productions. Directed by Abhishek Sharma (Parmanu, Tere Bin Laden) and creatively produced by Dr. Chandraprakash Dwivedi (Prithviraj Chauhan), the movie is an motion-journey drama that brings ahead a narrative deeply rooted in Indian cultural and historic heritage.

The movie carries an influence-packed star forged led by celebrity Akshay Kumar and that includes Jacqueline Fernandes and Nushrratt Bharuccha. Following its theatrical launch, Ram Setu will quickly be obtainable for Prime members in India and in additional than 240 nations and territories.

Vijay Subramanium, Director and Head, Content, Amazon Prime Video India mentioned, “At Amazon Prime Video, every decision we take is from a customer-first perspective. Stories that are entrenched in Indian soil have often found an audience not only in India but across the world, and we are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage. Our collaboration with Vikram Malhotra and Abundantia Entertainment as well as with Akshay Kumar till date has been unique and highly successful; and with this step, we move into the direction of further deepening and strengthening our association. With an exemplary cast and a story that is unique yet steeped in history, we look forward to continuing to entertain our customers the world over.”

Actor Akshay Kumar added, “The story of Ram Setu is one that has always intrigued and inspired me: it represents strength, bravery and love, and uniquely Indian values that have formed the moral and social fabric of our great country. Ram Setu is a bridge between generations past, present, and future. I look forward to telling the story of a significant part of Indian heritage, especially for the youth and I am happy that, with Amazon Prime Video, the story will cut across geographies and strike a chord with viewers across the world.”

so excited to announce our first co-manufacturing – #RamSetu – a movie which is a bridge between generations previous, current and future! ????
Looking ahead to bringing this story to y’all with an exemplary forged and dream workforce!@akshaykumar @Asli_Jacqueline @Nushrratt @Abundantia_Ent pic.twitter.com/uu0G9Icjw6

— amazon prime video IN (@PrimeVideoIN) March 17, 2021

Adding to the joy Vikram Malhotra, Founder & CEO of Abundantia Entertainment, mentioned, “In India, mythology, religion, and history are deeply intertwined. They form the nerve system of our nation and have always given us the foundation for great, epic storytelling. Ram Setu is a story formed on facts, science, and historical heritage and is anchored in the deep belief of Indians since centuries We have had a wonderful association with Amazon Prime Video for our successful Amazon Original Series Breathe and Breathe: Into The Shadows as well as for films like Shakuntala Devi and the upcoming tentpole series – The End, also starring Akshay Kumar. I am thrilled to collaborate with Amazon once again for the opportunity to share this amazing story with a global audience.”

Amazon Prime Video would be the worldwide unique streaming companion for Ram Setu following its theatrical launch.