Air India Express unveils new look, brand identity and aircraft livery | Here are DETAILS

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Air India Express unveils new look, brand identity and aircraft livery | Here are DETAILS


Image Source : INDIA TV A Tata Group-owned Air India Express flight through the unveiling of its new brand identity and aircraft livery in Mumbai

Air India Express: Air India Express, a price range service of Tata Group immediately (October 18) unveiled a new look and aircraft livery that includes 4 colours. New Air India Express wears 4 colors including- orange, turquoise, tangerine and ice blue.

“Tonight, we are not just unveiling a new brand; we are sharing with you a narrative and a vision. About who we are and what we want to be. We are truly privileged to be New India’s Smart Connector,” posted Air India Express on X quoting firm CEO Aloke Singh at occasion.

Air India Express and AIX Connect-Air Asia India will function as one airline. Speaking once in a while, CEO of Air India, Cambell Wilson mentioned that Air India Express is about to turn out to be the airline of a new era.

“We are proud to present the refreshed brand identity for Air India Express, a vitally important part of the Air India Group and New India’s Smart Connector. Charged with providing the best value, accessibility, and enhanced connectivity in the domestic and short-haul international network, Air India Express is set to become the airline of a new generation,” Air India Express posted on X quoting Wilson.

Boeing 737-8 aircraft:

On a new Boeing 737 –8 aircraft Air India Express revealed its new livery. 50 aircrafts are set to be inducted into the fleet within the subsequent 15 months. 

Over the course of the subsequent 5 years, AI Express goals to develop to a fleet of about 170 narrow-body aircraft. 

India Tv - Air India Express, Air India Express new livery, Air India Express new look, Air India Express liver

Image Source : INDIA TVAir India Express NEW LOGO

Air India new brand:

Recently on August 10, Air India unveiled its new brand, changing the earlier “Wheel of Konark”. While addressing the rebranding occasion, Tata Sons chairman N Chandrasekaran mentioned, “We are fully committed to this journey to make Air India a world-class airline.”

“Today is an important milestone, because the new Air India, the vision we have for the airline is also in the backdrop of a new resurgent India, where the aspirations of everyone are limitless,” Chandrasekaran mentioned.

He mentioned that the new brand symbol- ‘The Vista’ – is impressed by the height of the gold window body, signifying limitless prospects, progressiveness, and the airline’s daring, assured outlook for the long run.

(With inputs from businesses) 

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