Last Updated: October 20, 2023, 03:30 IST
FOXBOROUGH, Mass.: The New England Patriots have enlisted the former director of Germany’s nationwide soccer groups to assist them develop their fan base and enterprise connections in Germany, Switzerland and Austria.
Oliver Bierhoff will function a enterprise adviser for the NFL crew, which has industrial rights in the area as a part of the NFL’s “global markets” program.
The Patriots will play the Indianapolis Colts in Frankfurt on Nov. 12 in the second of two video games the NFL is staging in Germany this season.
The crew mentioned Thursday that Bierhoff will advise on advertising and marketing, branding and enterprise growth.
Last December, Bierhoff resigned as managing director of the nation’s nationwide soccer groups and academy after Germany’s early exit from the lads’s World Cup. He had a administration function with the German federation for 18 years.
As a participant, Bierhoff scored 37 objectives in 70 video games for Germany, together with two as an alternative to assist Germany defeat the Czech Republic 2-1 in the 1996 European Championship closing.
Twenty-one NFL groups are collaborating in the NFL’s international markets program in 2023 throughout 14 nations.
Along with the Patriots, the Kansas City Chiefs, Tampa Bay Buccaneers, Atlanta Falcons, and Carolina Panthers have advertising and marketing rights in Germany.
The Patriots, Chiefs and Bucs even have rights in Austria and Switzerland.
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AP NFL: https://apnews.com/hub/nfl
(This story has not been edited by News18 workers and is revealed from a syndicated information company feed – Associated Press)
