Curated By: Business Desk
Last Updated: October 21, 2023, 16:29 IST
Steelbird Helmets firm was established in 1963.
Steelbird, regardless of being a distinguished helmet manufacturing model, opted to not appoint any celeb as a model ambassador.
The inspiring success tales of quite a few distinguished Indian entrepreneurs encourage numerous younger enterprise lovers at present. You’re seemingly accustomed to Steelbird, a distinguished title within the helmet trade. Thanks to its distinctive product high quality, Steelbird has risen to develop into the highest helmet firm in Asia.
The outstanding journey of Steelbird’s proprietor mirrors the great success of his model. Rajeev Kapur, the Managing Director of Steelbird (established in 1963), famend because the “Helmet King” within the nation, has painstakingly constructed an organization valued at Rs 554 crore via sheer dedication and energy.
Rajeev Kapur’s entrepreneurial journey began in his early years. He would accompany his father to the manufacturing unit proper after faculty. During these visits, his father would share insights and clarify the helmet manufacturing course of inside the manufacturing unit. This routine of going to the manufacturing unit endured for a considerable length.
Upon finishing his education, Kapur actively engaged in manufacturing unit work whereas concurrently pursuing his school training. In media stories, he shared that he approached every job as a problem, along with his father guiding him to develop into an professional within the subject.
Interestingly, Steelbird, regardless of being a distinguished helmet manufacturing model, opted to not appoint any celeb as a model ambassador. Rajeev Kapur’s perspective is that Steelbird has a wealthy 60-12 months historical past and has advanced right into a nicely-identified model in its personal proper. Over the a long time, Steelbird helmets have safeguarded numerous generations, turning into a protecting protect for a lot of people, making it their most well-liked alternative even at present.
A outstanding facet is that the people buying Steelbird helmets at present typically observe a household custom, as their fathers and grandfathers had additionally donned Steelbird helmets in some unspecified time in the future.
However, in 2002, a devastating incident shook Rajeev Kapur’s life. An enormous hearth engulfed the corporate’s Mayapuri unit. On that fateful day, he was set to export items valued at Rs 4 crore, however every thing was tragically decreased to ashes within the hearth.
During that interval, Rajeev Kapur additionally secured a mortgage of Rs 21 crore to facilitate the growth of his firm. However, even within the face of those daunting challenges, he didn’t waver and endured in working tirelessly. The end result of his dedication is clear at present, as Steelbird Company continues to make constant progress.
