Last Updated: October 23, 2023, 13:34 IST
Apple is discovering it laborious to promote the iPhone 15 in China
Chinese ecommerce platforms are providing deep reductions on Apple’s newest iPhone 15 sequence that has bought beneath the corporate’s expectations within the nation.
BEIJING: Chinese e-commerce platforms together with PDD Holdings’ Pinduoduo and Alibaba’s Taobao are providing deep reductions on Apple’s newest iPhone 15 sequence, with some promoting fashions as much as 900 yuan ($123) beneath the retail worth.
Analysts say the iPhone 15 has not been promoting as properly in China as its predecessor. Counterpoint Research mentioned final week that iPhone 15 gross sales in China had been down 4.5% versus the iPhone 14 within the first 17 days after its market launch.
Apple, Pinduoduo and Alibaba didn’t instantly reply to requests for remark.
In China, Apple will often permit companion distributors to supply reductions to spur demand. But Chinese e-commerce platforms have additionally been locked in a “value for money” battle as shoppers tighten their belts amid a slowing economic system, with discounting a key focus of forthcoming annual Singles Day purchasing pageant.
Pinduoduo is providing the 128 GB model of the iPhone 15 Plus at 6,098 yuan, 900 yuan lower than Apple’s retail worth of 6,999 yuan, based on checks made by Reuters.
The 512 GB iPhone 15 Pro Max, which has a 11,999 yuan price ticket in Apple’s retailer, might be purchased for 10,698 yuan on Alibaba’s e-commerce platform Taobao.
The e-commerce platform iPhone 15 reductions had been first reported by The Economic Observer weekly newspaper on Monday.
(This story has not been edited by News18 employees and is printed from a syndicated information company feed – Reuters)
