Salman Khan’s Radhe – Your Most Wanted Bhai’s ferocious digital vs theatrical battle : Bollywood News - Bollywood Hungama

Salman Khan’s dedication to carry his Eid launch Radhe: Your Most Wanted Bhai into film theatres stays steadfast. The movie is all set to launch for Eid 2021.

However there’s a ferocious tug-o-struggle occurring between the film theatres and the movie’s digital sponsors ZeePlex relating to the hole that should be maintained between the purported blockbuster’s theatrical launch and its OTT streaming rights.

Sources say the Multiplex Association Of India needs a niche of at the least 4 weeks between the theatrical and digital releases of Radhe: Your Most Wanted Bhai whereas ZeePlex is taking a look at a a lot smaller house between the 2 releases.

Shariq Patel, Chief Business Officer Zee Studios, was quoted as saying in an earlier interview that Radhe will launch on the digital platform in a lot lower than a month’s time after its theatrical launch on May 13. But, with theatre exhibitors unwilling to simply accept the smaller window dividing the 2 releases, Radhe’s digital launch is caught in a stalemate.

When contacted Shariq Patel for a clearer image, he texted again, “Talks with the (multi)plexes yet to kick off in full earnest.”

This is definitely an admission of no conclusive choice concerning the house to be noticed within the launch of Salman Khan’s Eid presentation between theatres and the streaming platform.

Also Read: Eid 2021: Salman Khan confirms Radhe: Your Most Wanted Bhai will launch on May 13 in theatres