Parts of Apple Scary Fast occasion had been shot on the iPhone 15 Pro Max. (Image: Apple)
Apple is just not shying away to disclose that, aside from the iPhone 15 Pro Max, extra {hardware} and software program had been used to attain the cinematic outcome.
At the tip of Apple’s ‘Scary Fast’ occasion, Apple subtly slipped in a message stating that components of the occasion, together with the presenters and the drone pictures, had been all captured utilizing the iPhone 15 Pro. Images showcasing the frilly {hardware} used to create the “professional” look have gone viral on social media platforms like X.
In the tip of its keynote, Apple notes, “All presenters, locations, and drone footage shot on the iPhone 15 Pro Max.” In reality, Apple has additionally printed a video detailing what went behind the scenes filming the keynote, and this makes one factor clear: Apple is just not shying away from admitting that extra tools, together with each {hardware} and software program had been used to attain the form of outcomes it did.
Notably, this isn’t the primary occasion of an organization submitting one thing product-pushed with a smartphone. Nothing filmed the keynote of the Nothing Phone (1) utilizing the telephone itself, and Apple itself has beforehand commissioned full-fledged brief movies like ‘Fursat.’ However, it’s intriguing to notice the rarity of a video keynote combining pictures from excessive-finish cinema-grade cameras and a telephone just like the iPhone 15 Pro, edited so seamlessly that the majority viewers hardly observed.
This raises the query: Can somebody, utilizing solely an iPhone 15 Pro Max, shoot one thing on a grand scale? The brief reply is not any, however it warrants additional dialogue. It’s simple that what makes cinematography “good” isn’t solely depending on the digicam itself. Factors comparable to lighting, digicam motion, and framing play pivotal roles within the final result.
While critics are proper of their evaluation that reaching an analogous scale is unimaginable with simply an iPhone, it’s essential to know that the iPhone—as a software—permits the seize of excessive-high quality video in a particularly compact kind. Coupled with filmmaking expertise, it turns into a way to create one thing significant.
Another important side of any artistic work is pacing, modifying, and shot selection. In the Apple keynote, the editor masterfully established a Halloween-esque temper by beginning the sequence with an establishing drone shot. Combined with professional drone piloting—resulting in Tim Cook strolling a misty path, accompanied by suspenseful music, expertly crafted transitions, and the set design with fog—it resulted in cinematic success.
Also value nothing is the truth that Apple used the BlackMagic Camera app to get higher management over the footage that was captured, as a result of (you guessed it) Apple’s excessive-finish ‘Pro’ telephones nonetheless don’t include the power to handbook tweak digicam settings. And, Apple additionally highlighted the iPhone 15 Pro’s capability to shoot in ProRes LOG, and in the event you join an exterior SSD, you’ll be able to even movie in ProRes LOG at 4K 60 FPS.
Nevertheless, whereas an iPhone 15 Pro Max alone couldn’t probably create an analogous impact by itself, within the broader context—whatever the skilled tools utilized in a manufacturing—every software has its particular objective, remaining related and purposeful. In this regard, the iPhone serves as a strong software that matches snugly in your pocket, ready to be creatively used with inputs past mere technicalities.
