Axis Mobile App has emerged because the chief, boasting a Net Promoter Score (NPS) of 59, with ICICI Bank’s iMobile Pay and BHIM following carefully behind, in line with Hansa Research’s 2023 DigiPay CuES Survey.
Paytm, Google Pay, and PhonePe, mirrored the best shopper consciousness, and the best utilization throughout surveyed respondents, in line with the research.
“The study also revealed Axis Mobile App and ICICI Bank’s iMobile Pay reigning supreme in experience, over other UPI apps with differentiated performance especially on robust customer support and an extensive array of services and features, enhancing the digital transaction experience to a standout level,” the Hansa Research Survey stated.
“CRED takes the number one differentiated position in providing better offers, cashback, and reward points and is seen as one of the most innovative platforms,” the survey revealed.
The research additionally make clear the significance of person preferences revealing ‘Easy to Use’ and ‘Instant Payment’ as the important thing advantages customers cite for utilizing Mobile Payment Apps, propelling progress for payment platforms.
Piyali Chatterjee, National Head – Customer Experience (CX), Hansa Research, stated, “Our benchmark research aims to help brands identify adjustments that could have the biggest effects on enhancing service quality. Despite an improvement at an Industry level, an over 20 points spread persists between the highest and lowest Net Promoter Score. These disparities are a reflection of the varied user experiences across payment apps. To gain favour among consumers, brands need to focus on creating value through more services, and offers and providing a versatile platforms.”
