Published By: Mohammad Haris
Last Updated: November 10, 2023, 15:31 IST
Festive season sale order quantity grew by 37 per cent yr-on-yr primarily attributable to reductions on on-line platforms and strong commercial campaigns, logistics software program-as-a-service agency Unicommerce mentioned on Thursday. According to the info launched by the corporate, the gross merchandise worth (GMV) additionally noticed a rise of twenty-two per cent throughout the identical festive interval.
“The analysis of orders processed through Unicommerce’s platform reveals that e-commerce order volumes grew handsomely this festive season, increasing by approximately 37 per cent during the festive season sale of 2023 as compared to the festive sale period in 2022,” Unicommerce mentioned in a press release.
The firm discovered that the style and equipment section together with magnificence and private care, emerged as the 2 most outstanding classes by way of order volumes and displayed constant progress in each quantity and GMV throughout the festive month.
Categories like FMCG and residential decor have emerged as robust ecommerce contenders which at the moment are laying inroads for newer segments to flourish within the ecommerce ecosystem, the assertion mentioned.
“The success of the festive season sale in parts may be attributed to attracting discounts on the online marketplaces and robust advertising campaigns. This has helped marketplaces record an impressive year-on-year (YoY) order volume growth of 39 per cent. Brand websites, on the other hand, also reported a strong 23 per cent increase in ecommerce order volumes,” Unicommerce mentioned.
As per the orders processed via Unicommerce’s platforms, Rajasthan and Uttarakhand took the result in turn into the highest two states by way of progress so as volumes, with Haryana on the third place, Uttar Pradesh on the fourth, and Meghalaya within the fifth spot.
“The festive season determines the growing scale of e-commerce in India. As industry sectors continue to embrace the country’s ecommerce ecosystem, shoppers from across India’s length and breadth are willingly opting for online shopping,” Unicommerce CEO, Kapil Makhija mentioned.
Unicommerce in July mentioned that the corporate has achieved an annual run fee of processing over 600 million transactions amounting to over USD 7 billion in annual gross merchandise worth.
(This story has not been edited by News18 employees and is revealed from a syndicated information company feed – PTI)
