Last Updated: November 11, 2023, 10:00 IST
Apple may face new strain from EU to deliver iMessage to Android
Apple has resisted the push to deliver iMessage to different platforms however EU may produce other concepts and that would make it lastly occur.
Apple’s points proceed to pile up and as soon as once more it’s Google attempting its greatest to get the iPhone maker to open up its merchandise to different platforms. iMessage is without doubt one of the options that Apple has saved unique to iPhones principally as a result of the corporate feels higher to be accountable for the appliance and its expertise for the customers.
You may say the identical for the App Store the place you can not sideload apps, however Android customers can do it, albeit with a touch of concern about safety. Google has even tried to push Apple by going public with its marketing campaign, asking the inexperienced bubble (Messages) to work with the blue (iMessage). All this time, Tim Cook, CEO, Apple has quashed all these requests and even urged that if folks wish to use iMessage they need to purchase an iPhone.
So, Google is able to pull the European Union (EU) into its tussle with the Cupertino-based big and look to lastly get a legislation in place that may make iMessage interoperable with different platforms like Android. Reports say Google received certainly one of its executives to signal a letter the place the corporate says Apple’s iMessage needs to be regulated underneath the brand new Digital Markets Act (DMA) in Europe.
Apple has already confronted the wrath of EU regulators when it was compelled to adjust to the brand new charging legal guidelines, and at last switched to USB C charging port on iPhones, beginning with the iPhone 15 sequence launched just lately.
If the thunder strikes twice, the corporate must change an entire lot of issues internally to make iMessage work on Android telephones, which may make it a direct competitors for WhatsApp and different third-social gathering messaging apps.
Things might be lots completely different this time and it’s doubtless that Apple understands the necessity to counter these claims made by its competitors. The DMA is there to limit tech corporations from abusing their market share and supply honest competitors available in the market.
