New Delhi: Prime Minister Narendra Modi, on the event of World Water Day, will launch the ‘Jal Shakti Abhiyan: Catch the Rain’ marketing campaign by way of video conferencing on Monday (March 22). PM Modi will launch the marketing campaign at 12:30 pm immediately.
Taking it to his Twitter, PM Modi mentioned, “Tomorrow, on World Water Day, the ‘Catch the Rain’ Movement would be launched at 12:30 PM. This movement will take place across India based on the theme of ‘catch the rain, where it falls, when it falls.’ It will strengthen water conservation efforts happening in our country.”
Tomorrow, on World Water Day, a historic MoA for the Ken Betwa Link Project can be signed. This is a futuristic mission that may significantly assist the individuals of Bundelkhand. https://t.co/ONMfCQIjey
— Narendra Modi (@narendramodi) March 21, 2021
Union Ministry of Jal Shakti and the governments of Uttar Pradesh and Madhya Pradesh will signal a Memorandum of Agreement for the primary river-linking mission of Ken-Betwa within the digital launch.
This marketing campaign shall be applied until November 30, this 12 months. The theme of the marketing campaign shall be “catch the rain, where it falls, when it falls”. The essence of the marketing campaign shall be spreading consciousness and implementation of the rainwater harvesting system within the nation.
This settlement will take ahead the imaginative and prescient of former PM Atal Bihari Vajpayee to direct the excess water from some areas to water-scarce areas by way of river-linking initiatives with firms between states.
The mission shall be applied with the development of Daudhan Dam and a canal which is able to hyperlink the Ken and Betwa river, offering consuming water provide to about 62 lakh individuals. This mission will even generate over 103 MW of hydropower.
The advantages from this mission shall be acquired by areas of Panna, Damoh, Datia, Vidisha, Bundelkhand of Madhya Pradesh and Jhansi, Banda, Mahoba and Lalitpur of Uttar Pradesh.
Earlier, the Union Jal shakti minister emphasised on making a resilient system to make water obtainable to probably the most weak areas within the nation. “We need to make water available to the most vulnerable. At the same time, we need to build resilient systems that provide long term solutions for sustainable use of water,” he mentioned.
