HDFC Life mentioned it has formally set a brand new Guinness World Records title for creating the largestonline selfie mosaic constituted of 19,097 images clicked by people for the ‘Insure India’ campaign.
“Life insurance penetration is still very low in India and thus, there is a need for greater recognition of its importance and increased adoption,” the insurer mentioned.
In order to handle this hole, HDFC Life launched the ‘Insure India’ campaign to boost consciousness on the significance of life insurance coverage amongst Indians, it added.
The campaign represents the idea of shared accountability of workers, companions and prospects, to drive optimistic change in making certain the safety and monetary wellbeing of each Indian by means of life insuranceproducts and providers.
As a part of this campaign, this yr, HDFC Life rolled out collection of initiatives amplified by means of a multi-pronged communication technique to achieve people throughout the nation. To take it a step additional, HDFC Life created an unique microsite, urging everybody to hitch the motion and stand as one to try a Guinness World Records™ title. HDFC Life achieved this feat for the ‘Largest online selfie mosaic with 19,097 photos’, which stands as a testomony to their dedication.
Vishal Subharwal – Chief Marketing Officer & Group Head – Strategy, HDFC Life mentioned, “HDFC Life is dedicated to increasing the awareness and adoption of life insurance, with a larger industry vision to ensure ‘Life insurance for all’ by 2047.”
“The ‘Insure India’ campaign is an effort to drive awareness around the category amongst Indians. We are delighted to be conferred the Guinness World Records™ title. We thank everyone who joined this movement – our customers, partners, and employees – for their wholehearted support and participation,” he mentioned.
“We hope that an increase in awareness about life insurance consequently leads to an increase in the sum assured (life cover) for Indians. Life insurance plans have the power to protect one’s family’s future and act as an essential tool to secure various financial goals,” he added.
The Guinness World Records™ consultant visited Mumbai and introduced the official certificates to HDFC Life.
