New Delhi: As the Indian authorities takes powerful stand on AI-generated pretend content material particularly deepfakes, Google on Wednesday mentioned the corporate’s collaboration with the Indian authorities for a multi-stakeholder dialogue aligns with its dedication to addressing this problem collectively and guaranteeing a accountable strategy to AI.
By embracing a multi-stakeholder strategy and fostering accountable AI improvement, we are able to be sure that AI’s transformative potential continues to function a power for good on the earth, mentioned Michaela Browning, VP, Government Affairs & Public Policy, Google Asia Pacific.
“There is no silver bullet to combat deep fakes and AI-generated misinformation. It requires a collaborative effort, one that involves open communication, rigorous risk assessment, and proactive mitigation strategies,” Browning added.
The firm mentioned it’s happy to have the chance to associate with the federal government and to proceed dialogue, together with by its upcoming engagement on the Global Partnership on Artificial Intelligence (GPAI) Summit.
“As we continue to incorporate AI, and more recently, generative AI, into more Google experiences, we know it’s imperative to be bold and responsible together,” mentioned Browning.
The Centre final week gave a seven-day deadline to social media platforms to tweak their insurance policies as per Indian laws with a purpose to handle the unfold of deepfakes on their platforms.
Deepfakes might be topic to motion underneath the present IT Rules, significantly Rule 3(1)(b), which mandates the elimination of 12 varieties of content material inside 24 hours of receiving person complaints, mentioned Minister of State for Electronics and IT Rajeev Chandrasekhar.
The authorities may also take motion of 100 per cent of such violations underneath the IT Rules sooner or later.
According to Google, it’s seeking to assist handle potential dangers in a number of methods.
“One important consideration is helping users identify AI-generated content and empowering people with knowledge of when they’re interacting with AI generated media,” mentioned the tech large.
In the approaching months, YouTube would require creators to reveal altered or artificial content material that’s reasonable, together with utilizing AI instruments.
“We will inform viewers about such content through labels in the description panel and video player,” mentioned Google.
“In the coming months, on YouTube, we’ll make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process,” it added.
Google just lately up to date its election promoting insurance policies to require advertisers to reveal when their election adverts embrace materials that is been digitally altered or generated. “We also actively engage with policymakers, researchers, and experts to develop effective solutions. We have invested $1 million in grants to the Indian Institute of Technology, Madras, to establish the first of its kind multidisciplinary center for Responsible AI,” Browning famous.
