Flipkart is trying to dive deeper into its Web3 initiative FireDrops, and to achieve this, the ecommerce big has partnered with the Polygon blockchain community. Using Polygon’s CDK-deployed Layer 2 chain, Flipkart plans to enhance its Web3 loyalty programme. Launched earlier this 12 months, Flipkart needs to develop its choices portfolio from bodily gadgets to digital property as properly. Originally, the ecommerce platform had chosen Polygon to launch its FireDrops initiative.
With FireDrops, Flipkart is making an attempt to give a brand new twist to its methods to ramp up consumer engagements on its platform. Several manufacturers promoting their merchandise on Flipkart are incentivising model loyalty by gamification, giving their customers brisker experiences of being rewarded by digital goodies reasonably than bodily ones.
“Flipkart is tapping Polygon CDK to build an Ethereum-based zero knowledge (ZK) Layer 2 network dedicated to the service and ensure future growth. It gives Flipkart a number of customization options, including a fine-tuned onboarding experience, dedicated blockspace and low transaction fees for its users. Future upgrades to Polygon CDK will also allow for enhanced privacy for transaction data, the ability to run the chain without a token or to use a central bank digital currency and access to liquidity in the greater Polygon and Ethereum ecosystems,” Polygon Labs wrote in an official weblog submit.
Arun Phillips, the Chief Marketing Officer at Polygon, introduced this improvement through the Polygon Connect India occasion this week.
On the official web site of FireDrops, Flipkart says that current reward programmes really feel ‘complicated, boring, and damaged’.
Since its launch earlier this 12 months, FireDrops has managed to generate 3.3 million wallets holding at the very least one NFT that the customers could have collected as a part of a model reward.
From thriller bins and particular badges to low cost advantages, early accesses, and freebies – the FireDrops reward programme additionally lets customers earn from shopping for and promoting rewards. This is what Flipkart is advertising as ‘the way forward for rewards’.
Internationally, a number of different manufacturers are additionally taking an immersive, digital strategy to give their rewards programmes a Web3 twist and usher-in a brand new period of buyer engagement. These manufacturers embrace Starbucks, Lufthansa Airlines, and attire model Lacoste amongst others.
