iQoo 12 was the final massive ticket launch of 2023 in India, and it definitely units the tone for subsequent 12 months’s smartphone unveilings. You can learn our first impressions right here, the place we talked about how iQoo 12’s mature design impressed us whereas flagship-grade specs ticked all of the checkboxes. Soon after the announcement on Tuesday, Gadgets 360 obtained an opportunity to sit down with iQoo India CEO Nipun Marya to speak in regards to the all-new handset and nearly every little thing within the smartphone house.
At a beginning value of Rs. 52,999, the iQoo 12 packs many options and the preliminary launch affords make the deal sweeter, bringing down the worth to underneath Rs. 50,000 for the entry mannequin. For a market like India, bodily retail presence is a vital issue the place Vivo confirmed dominance in its preliminary years, so we had been curious whether or not iQoo plans to strive its bodily retail technique in India someplace round 2024. Marya defined, “There is some good buzz in the offline market where they want to experience iQoo devices; fans also want to experience. But unfortunately, right now, we will stick to online channels and will be available across Amazon and iQoo online stores.”
Astrophotography and Software Support Commitment
Lately, astrophotography, a time period used for clicking night time sky images, has grow to be a function that is being talked about in premium smartphones, and iQoo 12 is likely one of the choose telephones accessible in India that comes with a devoted 50-megapixel astrography digicam. We wished to grasp how astrophotography was a alternative for cameras on the brand new flagship. With a smile, Marya began explaining, “Astro is building up as a strong passion point, which many people don’t realise, but I think if you have to show good camera capabilities, then Astro is a very good use case. Unfortunately, we don’t have very clear skies in this part of the country at this time, and I think we’ve also chosen the wrong time, but otherwise, I think Astro is a great way to show camera capability apart from whatever you know, other use cases like portrait and macro, and so on. We wanted to do something special; therefore, we introduced handheld Astro mode, where you can click amazing night sky photos without using a tripod. I think that will be a wonderful feature for users.”
Some Android OEMs have prolonged software program assist for his or her units whereas iQoo sticks to the three+4 replace cycle, the place the corporate guarantees as much as three years of Android updates and as much as 4 years of safety patches. When requested whether or not iQoo plans to increase the software program assist, “There are two parts to look at. One part can be the more the merrier. And if that’s the case, then even a 10+12 cycle, maybe less. Right? If one looks at that, which I think is not a very practical way to look at it,” Marya explains.Â
“Most consumers will like to use their device for 3-4 years, especially if you’re buying a flagship device. Therefore, what we are promising right now is – Android 14 out of the box. Also the iQoo 12 is the first phone to launch in India with Android 14 out of the box. Then, we are promising guaranteed Android 15, 16, and 17 updates. There are also up to four years of security patch updates. And by that time, I think one is certainly ready to upgrade. Over 80-90 percent of our customers are getting ready to upgrade in the third or fourth year. So, I think they will be very well covered, and it’s not just the numbers of years of updates; I think it’s also timely updates, and it’s always been our endeavour that, you know, we give timely updates, and I certainly believe that we have one of the best track records when it comes to giving, you know, monthly updates and timely updates. So, as far as a software update is concerned, users can be assured that with iQoo, there will be no issue,” he provides.
Funtouch OS, Priority Pass, and 2024 Smartphone Trends Prediction
For iQoo (and Vivo) units, bloatware was one probably the most important urgent points; although, Funtouch OS 14 has acknowledged it to an awesome extent. In our restricted time with the iQoo 12 on the occasion, the OS appeared clean with a bunch of recent options like Always On show, extra customisation choices on the lock display, and new multitasking options onboard. When requested about refinements in Funtouch OS 14, Marya laughed and mentioned, “We always said we are working on it.”Â
He continues, “It was common feedback from some of our users, and we believe that the way we are building iQoo, we would like to try doing this, so we hope our consumers like this, and that’s what I have to say because, from our side, I don’t think there’s any stone left unturned as far as iQoo 12 experience is concerned.”
On being requested in regards to the iQoo 12 Priority Pass response, Marya added that they’d obtained a improbable response from shoppers, and it was bought out inside 9 hours on the day it went stay.
Lastly, when requested about 2024 smartphone tendencies in India, he mentioned that the expansion is muted (as per Marya).Â
“But, the good part is for a young brand like iQoo, there is tremendous growth opportunity because we are still young. Therefore, for iQoo, we expect to see growth. That’s the expectation we have from our side. And for the industry, there are clear signs that the market is moving towards premiumisation,” Marya added.
“ASPs (average selling prices) are increasing, and I believe we will see this trend in 2024,” he concludes.
The iQoo 12 goes on sale in India beginning Thursday, December 14, and you may anticipate our full assessment of the cellphone within the coming days.
