Last Updated: December 15, 2023, 15:24 IST
Alfa Romeo in motion throughout F1 Grand Prix of Las Vegas. (AFP Photo)
Sauber will function below the title for the following two season earlier than present process one other rebranding.
Formula 1 workforce Sauber have introduced they may run below a brand new title for the following two seasons. The Swiss workforce will be recognized as Stake F1 Team Kick Sauber from 2024 onwards earlier than the arrival of Audi.
Sauber has all the time been about innovation, breaking the mould and defying conference,” Sauber Motorsport Team Representative Alessandro Alunni Bravi stated.
“The partnership with Kick.com is the latest and boldest display of the philosophy that drives us. Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula 1. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans,” he added.
The growth comes after Alfa Romeo’s exit on the finish of the 2023 marketing campaign.
Streaming platform Kick.com has acquired the naming rights for Sauber’s 2024 chassis which can be recognized as Kick Sauber C44.
“We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology. Exceptionally, this universally popular sport, aligns perfectly with our product and what we are building at Kick.com,” Kick co-founder Bijan Tehrani stated.
Sauber are the second workforce after Aston Martin to have introduced title change.
Aston Martin will be recognized as Aston Martin Aramco Formula 1 Team after asserting a 5-12 months extension with the Saudi Arabian oil firm.
Sauber completed ninth within the constructors’ championship in 2023 which was three decrease than what they managed las 12 months.
Valtteri Bottas and Zhou Guanyu will proceed to associate on the outfit.
