Ashley Graham nailed the ‘wow’ pattern. (Photo Credits: Instagram)
Mouse color is broadly being touted as the following main pattern in trend; however is it actually one?
Ever since Jasmeen Kaur turned a viral sensation along with her ‘Just looking like a wow’ reel, sufficient is being mentioned and speculated about whether or not ‘mouse’ color is the following main pattern in trend. But earlier than we delve into this additional, it’s important to acknowledge that the mother-daughter duo has delivered to the fore a powerful sense of ‘real advertising’, with no qualms pertaining to at least one’s originality. She may not have showcased her assortment in probably the most conventional of codecs, may not have conversed in probably the most correct language, however her utmost simplicity and relatable descriptions of colors virtually instantly struck a chord with the world of web. And it will not be an exaggeration to say that amid the chilly idea of trend, her quirkiness and confidence is certainly a defining second with regard to meme advertising.
“This assumes all the more significance in the wake of widespread prevalence of false advertising, increased influence of westernization and stereotypical approach to beauty. Much in sync with the usual conversational language, especially across the Hindi belt of the country, she described the colours of her latest range in a manner that resonated with a vast majority of people. While a yellow colour suit was described as ‘laddoo peela’, purple was termed as ‘baingan’ while the pink snake cosmic tone was referred to as ‘kaleji’ and blue was ‘firozi’. And not to forget, the famous brown colour that is now a ‘trend’ as the ‘mouse color’,” says Anuradha Chandrashekar, co-founder, ICH Creative Consulting.
The level in query right here is that ‘mouse colour’ is broadly being touted as the following main pattern in trend; however is it actually one? “The answer is no, for a fashion trend is much vast and beyond any viral meme trend. In fact, a fashion trend is a result of assimilation of innumerable elements that impact an individual at both micro and macro levels, both consciously as well as sub consciously. Fashion forecasting is actually a result of extensive multi-pronged research that takes into consideration factors such as media, celebrity impact, consumer sentiments, content, broadway trends, entertainment, geo-political scenario, socio-economic development and of course social media but not limited to just social media,” explains Chandrashekar.
It is equally vital that the above components of influences are sourced over a sustained period of time from as various and intensive origins as potential. “At ICH NEXT for instance, we crawl more than 700 curated sources and the insights obtained are processed through applied human zeitgeist. This process enables a fashion curve for a particular season which eventually helps in determining the key trends. Also, the trends are pretty elaborative with multiple macro-themes, each predicting everything from design to colours, colour palettes, fabrics, motifs, silhouettes and patterns etc. To ensure that no message is lost in translation, the trends are explained with graphic illustrations and photographs. And most importantly, these reports are made available considering the lead time from conceptualization to execution and market readiness, which can vary from at least 5 to 7 or even more months,” shares Chandrashekar.
So is mouse color the following massive pattern? It is maybe a momentary fad, however not a long run trend pattern.
