NEW DELHI: On the event of World Theatre Day, Zee Theatre, India’s first and solely vacation spot for Theatre on TV, unveils its model marketing campaign ‘Makes you really feel. Makes you suppose’. reinforcing the social affect that it’s trying to create with its teleplays.
Theatre has been on the coronary heart of Indian tradition for hundreds of years and has performed an integral function in shaping and reflecting society. Zee Theatre’s performs focus on tales that break taboos, query gender stereotypes, rejoice range, discover the previous, think about the long run and look at the current with perception, honesty and compassion. This marketing campaign ‘Makes You Feel. Makes you Think’ is therefore, aptly consultant of the model’s promise and function.
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Commenting on the identical, Shailja Kejriwal, Chief Creative Officer – Special Projects, ZEEL, says, “The idea of Zee Theatre came from the quest of archiving the artform and taking it to the masses. Theatre has constantly reflected and addressed society and its challenges, stirring its viewers with messages that leave them thinking. At Zee Theatre, our aim is to bring gripping stories that evoke emotions and expand horizons, which not only make audiences feel a myriad of emotions but also reflect long after the curtain drops.”
Launched in 2015, Zee Theatre has a repository of over 100 famend performs that embody Makarand Deshpande’s traditional Sir Sir Sarla, Purva Naresh’s acclaimed play Ladies Sangeet, Ma Retire Hoti Hai, Purush that includes Ashutosh Rana, Doll’s House amongst others. Renowned actors like Late Reema Laagoo, Makarand Deshpande, Swara Bhasker, Himani Shivpuri, Ashish Vidhyarthi, Aahana Kumra are part of these performs.
Zee Theatre performs can be found as VAS companies on DTH platforms as Tatasky Theatre, DishTV & D2H Rangmach Active and Airtel Spotlight.
