New Delhi: Amazon has commenced notifying Prime Video subscribers that, beginning January 29, 2024, ads shall be launched for non-paying members. If subscribers want to get pleasure from ad-free video content material, they might want to pay an extra payment. This resolution has been made to allow the corporate to take a position extra in creating content material for Prime Video.
For current Prime members, the subscription value will stay unchanged in 2024. However, in the event that they want to entry ad-free motion pictures or exhibits, Amazon is introducing a brand new plan at an additional value of two.99 {dollars} monthly for U.S. Prime members. However, the costs for different international locations shall be disclosed at a later date. (Also Read:Â Zomato To Provide Bluetooth-Enabled Helmets To All Delivery Partners Across India)
This change will initially take impact within the U.S., U.Okay., Germany, and Canada, adopted by different international locations resembling France, Italy, Spain, Mexico, and Australia later within the 12 months. There is, nevertheless, no official announcement relating to when these adjustments shall be applied in India.Â
As everyone knows, Amazon Prime already gives ad-free entry to content material, together with music streaming, quick delivery, unique offers and extra, as a part of its subscription advantages. Furthermore, rival platforms like Netflix, Disney+, and Hulu have already launched comparable ad-supported choices to complement membership income. (Also Read:Â Apple Allows Sideloading Apps On iPhone In Some Countries, Excluding India)
To recall, in September 2023, Amazon made a press release indicating that, to proceed investing in compelling content material and to extend that funding over a chronic interval, beginning in early 2024, Prime Video exhibits and films will embody restricted ads. The aim is to have considerably fewer adverts than conventional TV and different streaming TV suppliers.