CBFC chairman Prasoon Joshi (left). (file picture)
The coveted Grand Effie was received by unbiased advert company Enormous for Jaquar’s ‘Unimaginable Brand Extensions’ marketing campaign
Lyricist and poet Prasoon Joshi-led McCann Worldgroup India has been named the Effie India Agency of the Year, whereas Mondelez India was named as the Effie India Client of the Year at the newest version of the Effie India awards. The coveted Grand Effie was received by unbiased advert company Enormous for Jaquar’s ‘Unimaginable Brand Extensions’ marketing campaign.
The Effie Awards are given to the companies and purchasers that set new benchmarks in effectiveness in advertising and promoting communication. This yr, the Effie acquired a document 1,276 entries, which was the highest in its 23-yr historical past, with participation from 79 companies.
Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India, instructed Storyboard18, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, In the world’s changing landscape where our industry faces extreme challenges in defining the approach to the future, McCann India is an organisation which holds ideas and thinking at the core of our business and propels our Business and clients forward.”
Prasoon Joshi can be the chairman of the Central Board of Film Certification.
He added that effectiveness comes from this tradition of perception in inventive excellence pushed by robust shopper insights. This is McCann India’s hallmark supported by a sturdy McCann Global’s tradition of robust inventive and strategic management. “What is remarkable is the width and the diverse set of businesses, we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and others as mentioned.”
Rana Barua, president of The Advertising Club and chief of the Havas Group in India, mentioned, “The Effies stand as a testament to the power of impactful storytelling and strategic brilliance in our industry.”
