Samsung Electronics will function Baidu’s Ernie Bot as a key attraction of its new Galaxy S24 smartphone sequence in China.
The South Korean maker has pitched its newest handset household as the primary of a wave of AI smartphones, and Baidu’s synthetic intelligence instruments will assist with textual content summarization, group and translation, Baidu stated in a press release. It can even present the backend assist for Samsung’s “circle to search” function, which is dealt with by Alphabet’s Google in different markets.
Google’s Android software program supplies the spine for almost all of smartphones in China, however the firm’s add-on cellular companies and app retailer are usually not obtainable, leaving it to native firms to fill gaps with alternate options like Tencent Holdings’s WeChat.
For Baidu, the Samsung deal marks a significant adopter of its Ernie AI, one of many earliest and greatest efforts to create a Chinese challenger to OpenAI’s ChatGPT.
Samsung’s market share has crumbled in the world’s largest smartphone enviornment in previous years to roughly 1-2 p.c, crowded out by Apple’s iPhones in addition to native manufacturers from Xiaomi to Huawei Technologies. Showcasing Ernie prominently may enchantment to its hundreds of thousands of current customers, because the Korean firm safeguards its international presence and tries to pioneer a brand new mainstream class with foldables.
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