Instagram’s Close Friends function that allows you to restrict your posts, Reels, Stories, and Notes to simply shut mates was expanded to extra customers in November final yr. Now, the Meta-owned photograph and video-sharing platform is bringing a brand new function known as “Flipside” to make the app really feel extra personal. Instagram Head Adam Mosseri says the function is presently in testing. The function would enable customers to create a secondary photograph grid that solely designated mates will likely be ready to see. It will present as a substitute account to your present profile and can enable you to put up extra private footage and movies with a choose group of followers and mates.
In a Thread put up on Monday (January 29), Instagram Head Adam Mosseri confirmed that the corporate is testing a function known as Flipside. “We’re not even sure we’ll launch it on Instagram,” Mosseri wrote in response to a person on Threads put up. “On one hand it feels good to create a clear space that feels more private. On the other, it’s yet another way to reach a smaller audience on top of secondary accounts and Close Friends. We’ll see how people respond in the test, and iterate forward”, he added.
Meanwhile, famous social media marketing consultant on Threads posted a video exhibiting off the Flipside software that may enable customers to create a non-public facet to their Instagram pages the place they may put up extra private footage and movies for a subset of their mates. The function is claimed to be rolling out to choose individuals for testing in accordance to him. He states that the idea behind Flipside “basically productise “finstas’” — a popular slang term for alternate personal Instagram accounts where people post their real-life photos — for the Instagram audience.
The Flipside was first spotted in development in December last year by noted developer Alessandro Paluzzi (@alex193a) with a series of mockups shared on X. As per the images, Flipside refers to “a new space just for you and your friends” where “only the people you choose can see this side of your profile and what you share here.” Followers can access the Flipside account of a user by tapping on a button or swiping down on their main profile.
Like the main account, users would be able to set up different profile pictures and bios for their Flipside for a select number of viewers. The community guidelines from Instagram would apply to the new space as well.
