Threads is beginning to appeal to the limelight once more. (Image: News18)
Meta’s Threads ranked because the fourth most downloaded iOS app and the eighth most downloaded on Google Play in December 2023, and these numbers sign excellent news for the platform.
Meta’s Threads, initially launched as a competitor to X (previously Twitter), has been obtainable for over half a yr. The app initially skilled important spikes in downloads and recognition, with Instagram customers flocking to the brand new platform because of the seamless migration course of and the power to make use of the identical username. However, this curiosity progressively waned.
Now, the tides appear to be turning once more, with the Meta-owned social platform making a possible turnaround. The app ranked because the fourth most downloaded iOS app and the eighth most downloaded on Google Play in December 2023. The platform additionally almost tripled its downloads to 12 million on the App Store and reaching 16 million on Google Play, as per a report by AppFigures. These numbers imply Threads surpassed different well-liked social platforms, together with Spotify, Telegram, and most significantly, rival X.
The current resurgence is probably going attributed to Instagram actively selling Threads posts throughout customers’ feeds. Furthermore, the addition of recent options, resembling the power so as to add tags and delete a Threads profile with out deleting your Instagram account first, has contributed to the rise in Threads’ reputation.
Additionally, Threads has already achieved quite a few milestones. Meta CEO Mark Zuckerberg introduced in October of final yr that the app was approaching a complete of 100 million customers. Based on stories, it appears the app has already surpassed that determine.
Meanwhile, rival X has slowed down with the barrage of options and adjustments that Elon Musk launched as quickly as he received maintain of the reins—together with stripping away legacy checkmarks, rebranding the platform as ‘X,’ and even introducing a myriad of options resembling stay streaming, the power to put up movies as much as 2 hours in size, and bringing monetization choices for qualifying accounts subscribed to X Premium.
