Outdoor media firm Signpost India debuts on bourses with market cap of ₹1,745 crore

 Shripad Ashtekar
| Photo Credit: Special Arrangement

Signpost India Ltd., the Digital Out-of-Home (DOOH) and built-in promoting media enterprise, on Wednesday listed on the BSE and NSE after bagging all approvals for the merger of listed entity Pressman Advertising Ltd. with itself.

The inventory, with a face worth of ₹2 closed, with a acquire of 22.56% at ₹326.55 on the NSE thus taking the whole market capitalisation to ₹1,745 crore in contrast with ₹76 crore when the merger was introduced.

In an interview with The Hindu, Signpost’s Chairman & Managing Director Shripad Ashtekar mentioned the itemizing symbolised a brand new period for the corporate. He mentioned the corporate would make investments ₹100 crore in two years to construct infrastructure at public locations [where its digital bill boards would be placed] out of which about ₹40 crore has already been invested.

The firm can be planning to have operations with bodily infrastructure at a number of Asian international locations together with Japan, Saudi Arabia, Thailand, Singapore and UAE.

The firm specialises in programmatic digital promoting. Its portfolio consists of billboards (standard, backlit, digital), transit media (skywalks, bus panels, airports, metro stations, bus queue shelters and good cell vans) and progressive property like kiosks, visitors cubicles and electrical public bicycle stations.

The firm mentioned AI/ML instruments optimises OOH property choice for purchasers based mostly on audience and finances. 

Through its merger with Pressman Advertising Ltd., Signpost India now affords complete promoting companies together with print, TV, radio, digital advertising and public relations.

Currently, Signpost India has an asset base comprising over 33.9 million sq. ft. of advert area throughout 29,246 panels unfold nationwide reaching over 54.6 million people at India’s main metros, Mr. Ashtekar mentioned.

The company’s vital tasks embody Mumbai Metro (Line 2A and seven) and renewed BEST bus and bus shelter queue contracts over the previous years.

“Our 7 to twenty years long run promoting contracts pave the way in which for sustained development and enterprise will develop by 25% yr on yr. We are remodeling transit infrastructure and increasing into sustainable public areas throughout main industrial, instructional and vacationer centres in India,” Mr. Ashtekar mentioned.

For FY23 the corporate reported revenues of ₹342 crore, up 84% Year on Year (YoY). Growing at a CAGR of 30% for final three years the reported internet revenue was ₹35 crore. 

For 9 months of FY24 the corporate reported complete earnings of ₹2,89.51 crore, up 55% YoY and revenue after tax elevated 51% YoY to ₹26.30 crore.