Godrej Appliances, a part of Godrej & Boyce, has launched Eon Vogue, a brand new collection of nature-inspired wood-finish home appliances in India. The vary, comprising superior fridges and air conditioners, presents a mix of aesthetics and expertise.
The Godrej Eon Vogue collection fridges can be found in two shades oak and walnut wood, in 272 L and 244 L capacities and can be obtainable to clients in the vary of ₹27,000-32,000.
The air conditioners can be found in three shades – cypress, teak and mahogany in 1.5 Tr. capability in the value vary of ₹35,000-38,000, the corporate mentioned.
Kamal Nandi, Business Head and Executive Vice-President at Godrej Appliances, mentioned, “The average age of home ownership has been coming down and is said to be in thirties now, given the increasing disposable incomes and easily accessible loans.”
“These young Indian consumers put in a lot of effort doing up their homes, ensuring everything blends into a coherent design, but face a constraint when it comes to the aesthetics of their appliances versus the décor of their home,” he added.
“Aesthetics is a key purchase driver today, amidst the ongoing wave of premiumization. True to Godrej Appliances’ philosophy of things made thoughtfully, the brand has once again innovated to plug this need gap with its unique one of its kind offering of Nature Inspired, Wood-Finish range of Air Conditioners and Refrigerators – The Godrej Eon Vogue Series,” he additional mentioned.
Mr. Nandi mentioned coupled with different premium introductions, the model goals to up its premium section contribution from 45% to 55% and enhance summer time development to twenty% with a sturdy product portfolio.
