New Delhi: Rashtriya Janata Dal (RJD) chief Lalu Prasad stirred up an argument along with his touch upon Prime Minister Narendra Modi’s household. He questioned the PM’s Hindu credentials and mocked him for not having his circle of relatives. In response, BJP leaders modified their social media handles so as to add “Modi ka parivar” (Modi’s household). “My life is an open guide… 140 crore individuals of the nation are my household. Today, crores of daughters, moms, and sisters of the nation are Modi’s household. Every poor particular person within the nation is my household. Those who’ve nobody belong to Modi and Modi belongs to them,” mentioned PM Modi. He mentioned that he cared for each poor particular person within the nation and people who had nobody.
BJP’s social media marketing campaign
This transfer by BJP leaders reminded a lot of their “main bhi chowkidar” marketing campaign in 2019, which was aimed to counter the allegations made by Congress. The Congress leaders had ceaselessly used the phrase “Chowkidar Chor Hai” to assault PM Modi from the election platforms. In response, Modi’s supporters had began writing “Main Bhi Chowkidar” on social media, and this slogan had stayed on the lips of BJP leaders all through the Lok Sabha elections. Despite the controversies, BJP had gained a much bigger mandate within the 2019 elections, growing their seats from 282 to 303.
BJP’s slogans through the years
On Sunday, the Bharatiya Janata Party (BJP) introduced its marketing campaign emblem, tagline, and theme music for the 2018 Lok Sabha elections, utilizing the slogan “Phir Ek Baar Modi Sarkar” (Modi as soon as extra) to hunt Prime Minister Narendra Modi’s second consecutive time period.
BJP’s slogans in 2014 included “Abki Baar Modi Sarkar” and “Bahut Hua Kisaano Pe Atyachar”. The slogans had appeared on metropolis billboards, newspapers, tv adverts, and different locations, that includes Narendra Modi and different BJP leaders equivalent to LK Advani and Amit Shah.
The phrase had develop into so fashionable that strange individuals had began making their slogans with “Abki baar Modi sarkar” on the finish.
Modi had additionally coined the time period “Acche Din Aane Wale Hai” as a key marketing campaign promise, promising pleased days to India’s aspirational voters. This phrase had particularly appealed to younger and first-time voters who have been trying ahead to a brand new India with higher alternatives. The slogan had been plastered on each billboard and tv display screen, and Modi and BJP leaders had consistently promised “acche din”, making it probably the most talked about mantras in 2014.
The BJP’s well-known 2014 pledge of “Sabka Saath, Sabka Vikas” stays a slogan for the social gathering at present, because it tries to mission a extra inclusive picture within the 2019 Lok Sabha election. With this slogan, the BJP had dedicated to guide everybody alongside the trail of development and prosperity.
A separate, catchy tune primarily based on the identical advertising and marketing theme is scheduled to be launched in a number of days. Digital hoardings, show banners, digital movies, and tv commercials will all be launched in phases over the subsequent few days.
